Casado Claro, M.-F., Pastrana Huguet, J. and Saavedra Serrano, M. C. (2023) “Tourism as a Soft Power Tool. The Role of Public Diplomacy in Japan’s Country and Destination Branding”, Journal of Tourism, Sustainability and Well-being, 11(2), pp. 66–80. doi: 10.34623/snwy-ec89.