Gonçalves, Joana, Manuela Guerreiro, Júlio Mendes, and Luís Nobre Pereira. “EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL”. Journal of Tourism, Sustainability and Well-being 6, no. 3 (September 28, 2018): 326–343. Accessed October 27, 2025. https://journals.cinturs.pt/jtsw/article/view/148.