Gonçalves J, Guerreiro M, Mendes J, Pereira LN. EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL. JTSW [Internet]. 2018 Sep. 28 [cited 2025 Oct. 27];6(3):326-43. Available from: https://journals.cinturs.pt/jtsw/article/view/148