Ramon Saura J, Reyes-Menendez A, Palos-Sanchez P, Filipe F. Discovering UGC Communities to Drive Marketing Strategies: Leveraging Data Visualization. JTSW [Internet]. 2019 Sep. 30 [cited 2025 Oct. 27];7(3):261-72. Available from: https://journals.cinturs.pt/jtsw/article/view/199