Vol. 3 No. 3 (2015): Marketing and Society: Beyond Profit

Articles

• Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency

  Andrea Saraiva, Patrícia Pinto, Dora Agapito

  175-192

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• Ubicool - From Theory to Practice

  Helena Alves

  193-203

  • PDF

• A Social Marketing Approach for Developing a Neighborhood Network

  Cláudia Sequeira, Patrícia Oliveira, Ricardo Rodrigues, Vanessa Sousa, Dora Agapito

  204-215

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• The Revisitalization of the Querença Market: Exploring the Visitor Experience

  Sara Fernandes, Dora Agapito, Júlio Mendes

  216-226

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• Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues

  Andrea Saraiva, Patrícia Pinto

  227-238

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