Vol. 7 No. 3 (2019): Insights of User Generated Content in Tourism

Articles

• Evolution of the Presence and Engagement of Official Social Networks in Promoting Tourism in Spain

  Miguel Ángel Sánchez Jiménez, Nelson de Matos, Marisol B. Correia

  210-225

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• Examining the Relationship between Hoteliers’ Review Site Use Intensity and Hotel Characteristics - Moroccan Hotels

  Abderrahman Ait-Bakrim, Hicham Attouch, Manuela Guerreiro, Javier R. Perez-Aranda

  226-239

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• Social Networks and Digital Influencers: Their Role in Customer Decision Journey in Tourism

  Cátia Guerreiro, Margarida Viegas, Manuela Guerreiro

  240-260

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• Discovering UGC Communities to Drive Marketing Strategies: Leveraging Data Visualization

  Jose Ramon Saura, Ana Reyes-Menendez, Pedro Palos-Sanchez, Ferrão Filipe

  261-272

  • PDF