Vol. 8 No. 3 (2020): Consumer Behavior in the Digital Age

Articles

• Consumer Behavior in the Digital Age

  Jose Ramon Saura, Ana Reyes-Menendez, Nelson de Matos, Marisol B. Correia, Pedro Palos-Sanchez

  190-196

  • PDF

• The Impact of Social Media on Consumers’ Purchasing Behaviour in Malaysian Restaurants

  Jeetesh Kumar, Rupam Konar, Kandappan Balasubramanian

  197-216

  • PDF

• The Use of Digital Marketing Strategies in the Sharing Economy: A Literature Review

  Leticia Polanco-Diges, Felipe Debasa

  217-229

  • PDF

• The Importance of the Loyalty of Fashion Brands through Digital Marketing

  Rocio López Muniesa, Carmen García Giménez

  230-243

  • PDF

• A Dyadic Approach to Adolescents’ Risky Online Behaviors

  Dora Agapito, Pedro Quelhas Brito

  244-267

  • PDF