Vol. 8 No. 3 (2020): Consumer Behavior in the Digital Age

Guest-Editors: Jose Ramon Saura, Ana Reyes-Menendez, Nelson de Matos, Marisol B. Correia and Pedro Palos-Sanchez

Published: 2020-09-30

Full Issue

Volume 8, Issue 3, 2020

Articles

Consumer Behavior in the Digital Age

Jose Ramon Saura, Ana Reyes-Menendez, Nelson de Matos, Marisol B. Correia, Pedro Palos-Sanchez

190-196
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The Impact of Social Media on Consumers’ Purchasing Behaviour in Malaysian Restaurants

Jeetesh Kumar, Rupam Konar, Kandappan Balasubramanian

197-216
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The Use of Digital Marketing Strategies in the Sharing Economy: A Literature Review

Leticia Polanco-Diges, Felipe Debasa

217-229
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The Importance of the Loyalty of Fashion Brands through Digital Marketing

Rocio López Muniesa, Carmen García Giménez

230-243
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A Dyadic Approach to Adolescents’ Risky Online Behaviors

Dora Agapito, Pedro Quelhas Brito

244-267
- PDF