Vol. 14 No. 1 (2026): Journal of Tourism, Sustainability and Well-being

The first issue of JTSW in 2026 brings together four studies that, from distinct perspectives, explore the contemporary motivations, practices, and management approaches shaping tourist experiences and sectoral sustainability. The first article offers a conceptual rethinking of urban mass ecotourism. Drawing from Eastern philosophical traditions, it challenges Western notions of ecotourism as an exclusively remote or solitary pursuit, arguing for its recognition as a democratic and therapeutic form of proximate leisure. The second study employs a qualitative approach to examine nature-based sightseeing by bus, revealing how the mode of transport itself fosters profound feelings of gratitude and enhances psychological well-being. The third article provides an empirical analysis of push motivations in sustainable farm tourism. Its findings underscore the critical role of emotional involvement and relationship enhancement in driving visitor satisfaction, highlighting the importance of socially engaging experiences. Finally, the fourth article presents a pilot implementation of agile human resources practices in a tourism SME. The results demonstrate the feasibility of this transformative management approach, while also emphasizing the need to account for contextual factors like seasonality. Collectively, these contributions enrich our understanding of how sustainability and well-being are pursued through diverse tourism forms, from mass urban settings to niche farm experiences, and are supported by innovative management practices.